Automotive Advertising Agencies Focus on People Using Social Media Vs Product or Price

The role of the automotive advertising agency has changed to follow the new rules of the road on the Internet Super Highway. Newly empowered consumers are no longer limited to shopping for a vehicle using information provided by self serving auto dealers pushing information to them using conventional media like radio, T.V. or newspaper. Social media has allowed car shoppers to gather information from like minded customers before, during and after their shopping and/or buying experience. These online friends are playing an increasing role in the car shopping process and automotive advertising agencies are using them to influence buyers.

The new pull / push nature of the market powered by the Internet requires automotive advertising agencies to focus on people vs. product or price. Car shoppers are following their own agendas when pulling information from the world wide web that no longer requires them to rely on an auto dealer as the source. Today’s online shoppers prioritize people when selecting a dealership they are willing to do business with. That is not to suggest that product and price aren’t important. It simply suggests that all systems start and end with people and that people are the true asset of any auto dealer, automotive advertising agency or vendor!

The most obvious evidence of the priority that people play in the auto shopping/buying/service experience is the explosive growth that social media has enjoyed as a marketing media vs. conventional radio, T.V. and print that used to dominate the automotive advertising landscape. Automotive advertising agencies recognize that people have always preferred to do business with people that they like and social networking has expanded the spheres of influence of car shoppers/buyers to include their online friends.

The market is a conversation amongst friends before, during and after the car shopping/buying/ service cycle. Auto dealers that have friends in the social networking communities are more likely to be invited to participate in the dialogue. More specifically, automotive advertising agencies realize that it is difficult to befriend a building or a website! It is the people that work at the dealership to support their families that have the story to tell to their friends and who will earn the sale — not the Chevrolet, Toyota, Mercedes, etc. — or the extended service hours and weekly specials. Saturday service hours have no appeal if the customers don’t like or trust the people that they are handing their keys to. Having a friend in the car business is a relief that trumps the best process, product or price for the average car buyer.

Automotive advertising agencies also recognize that people play a role in both the real and virtual world showroom experience which will be reflected in the number of units sold and their job performance at the end of the month. First impressions are irretrievable and they are not limited to a large inventory, clean showroom or a dealer centric selling system that processes customers in sales and/or service. The atmosphere in a well run dealership reflects the morale of the staff in sales and service which directly impacts the customers that an automotive advertising agency drives to the dealership.

A smiling sales person, service writer, operator and cashier can’t be forced as a part of policy — much like customer satisfaction can’t be bought or taken for granted by simply offering the best price; it must be earned. It is earned when a dealer or manager appreciates the individual and team contributions of his staff — and tells them so on a regular basis! It is maintained by HR departments and hiring practices that select personality over prior auto sales experience with compensation plans that reflect individual contributions along with job descriptions and defined areas of responsibility that are managed and monitored by a caring management team.

Employee retention is directly linked to customer satisfaction and customer retention and neither can be taken for granted. Automotive advertising agencies are counseling their auto dealer clients to invest in their people before, during and after they are hired to compliment their investments in automotive advertising. It is their people that will represent their dealership and it is their people who will sell their cars and service to a growing list of friends and customers.

Automotive advertising agencies have extended their areas of responsibility to include their involvement in all aspects of day to day operations at an auto dealership. Most selling systems and related processes include a meeting and greeting, an initial manager T.O. to qualify the customer’s needs, an inventory and facility walk, a test drive, a feature benefit presentation, a desking procedure, a manager T.O., negotiations, an F&I introduction, a delivery procedure and service introduction. All of these steps are then supported by a state of the art CRM/ILM, DMS and follow up system. Unfortunately, all of these well thought out procedures are only as good as the sales person who entered the customer into the system and/or who is expected to follow up if not sold or who is relied on to solicit future service and referrals.

All of these actions reflect on the job performance of the automotive advertising agency and they must be addressed as part of their areas of responsibility. Automotive advertising agencies recognize that sales training is all too often limited to a few weeks immediately after the hire and/or some outsourced trainer hired to pump up the staff. Given the complexity of a well planned selling system — as described above — how can a new hire be expected to retain everything that they need to know? Add product information and an understanding of how human nature impacts the negotiation process and — once again — the investment in the people becomes self evident.

There is a paradigm shift taking place in the way that sales and service training should be applied at a dealership and it is up to the automotive advertising agency to insure that it is understood and applied. Forward thinking automotive advertising agencies have discovered that sales and service training can’t be limited to the new hires and or as needed to motivate the staff. It must start in the hiring process by selecting trainable personalities and then integrated into the selling system in such a way that the processes teach the sales person as much as the customer. Buyers and sellers must form a habit to listen and learn from each other before they can presume to sell or buy anything. A sales person does not need to know everything — they simply need to know where to find the answers that are relevant to the customer to move them through their buying decision.

Automotive advertising agencies often rely on new technologies to provide efficiencies applied to proven old world wisdom. New mobile sales applications are being developed that promise to provide a salesperson with the right information at the right place and the right time which will integrate training into the sales process. The key is to focus on the people part of the presentation supported by the processes, products and the price rather than the other way around.

Electric Smart Cars – Rational Reasons and Results When Buying One

There are many reasons for buying any electric smart car, hybrid electric or plugin hybrid electric vehicle. The soaring costs of gas is likely the biggest and most pressing issue when considering buying an electric car. The environment and the planet is another concern. Whatever the reason, buying any BEV, PHEV or green planet-friendly automobile instead of that fossil-fuel burning internal combustion engine car, we’ll certainly have a positive effect on helping save the planet and save you money as well.

In order to make a smart electric car buying decisions, it is important to understand what the different types of electric-powered vehicles, and how smart electric cars work.

There are three types of electric assisted vehicle that utilize an electric motor of some kind. The battery electric vehicle (BEV) is as the name suggests-a battery powered vehicle. There is no other power source for the vehicle, no internal combustion engine (ICE) running on gasoline, and therefore the battery must be charged between uses, and will discharge during use until it runs out. At this point the vehicle can no longer run, so you’ll need to be near a charging point before you run out of gas, I mean electric juice.

Two types of hybrid electric vehicles offer the best of both the electric and the ICE vehicle worlds. The hybrid electric vehicle (HEV) uses an electric motor to either propel the car or to increase the power. Generally the result of this is to extend the distance that it can travel on a tank of fuel, giving the hybrid electric car better fuel economy.

Lastly there is the plug-in hybrid electric vehicle (PHEV). This runs in a largely similar way to the HEV but with one major difference-the battery can be plugged into a charging point, in order to completely charge the battery to its maximum capacity. The HEV by comparison can only charge its battery with the current generated by its ICE, or through regenerative breaking (a process in which energy is reclaimed during breaking rather than lost). By fully charging the battery the use of electrical power can be prolonged, and the use of gasoline reduced, making the PHEV the more economical of the hybrid electric vehicles.

The drive-train of a BEV is very simple-a battery powers the motor, which propels the electric vehicle. The hybrid electric vehicles will run an ICE and electric motor either in parallel or in series, with both the ICE and electric motor being able to move the electric or hybrid electric vehicle. A capacitor allows energy to be channeled back into the battery too, and in the case of the PHEV a separate charging circuit like that of the BEV is included to separately charge the hybrid electric vehicle.

There are two types of battery that are used in BEV, PHEV and HEV cars. Nickel metal hydride batteries are an older technology, and one that suffers from battery degradation more quickly than others. Newer, lithium-ion batteries are far more efficient, as well as longer lasting in both electric and hybrid electric vehicles. They don’t suffer from memory formation like nickel metal hydride batteries, and tend to be able to provide more power for the engine than the alternative.

Older hybrid electric vehicles may still use lead-acid batteries, but these are generally now considered bad for the environment, and are no longer used.

There are pros and cons to making the move to an electric or hybrid vehicle. They are cheaper to run than ICE cars and have good speed, and hybrid electric vehicles have good range too. But the BEV class can run generally for only up to 40-200 miles, leading to what is known as range anxiety. Hybrid electric vehicles overcome by using the ICE as well, giving vastly superior range.

Another downside is that the batteries wear out and need replacing. This is an expensive part on the car, and on a BEV the battery failure means that the car will completely fail to run. A hybrid at least has its ICE on which to fall back.

However, the overall running costs to the owner are far less than for a vehicle with an ICE. The electric or hybrid electric vehicle has less moving parts and so less chances of failure that needs repair. Fuel efficiency of a hybrid is hugely increased, saving money for every mile driven, and for a BEV is even less as electrical energy is cheaper than gas.

One of the biggest benefits to these vehicles is to the planet. Our oil reserves are finite and dwindling, and their continued use in this way further pollutes the environment. Moving to electric or hybrid electric vehicles will drastically reduce the pollutants emitted, and will slow the rate at which our planet’s natural resources are exhausted.

As far as the economy is concerned, electric and hybrid vehicles could be very positive development. The production of large numbers of these vehicles would require the building or converting manufacturing factories, and the hiring of workers to staff the factories. Claims are often made that our economy is heavily reliant on oil, and that moving away from it would destroy us, but the truth is quite different. By embracing these technologies, our economy can shift its dependence from oil onto alternatives, just as our motoring needs do.

An all-electric or hybrid vehicle may cost a little more to insure than a gas vehicle. Though a small saving is possible thanks to the improved risk profile of people who own electric vehicles, other costs are higher. However, repairing electric or hybrid vehicles currently costs more because there are fewer of these vehicles on the road, and because spare parts are less abundant. This increases repair costs, which insurance companies pass on to owners. Savings in running costs can help offset this.

Options are varied when considering purchasing one of these cars, giving potential owners a good range of choice when it comes to the power, size and range of their vehicle. The following are currently available or soon to be released, highway ready environmentally-friendly cars. Full details are not available for some of those cars that are not yet on sale.

The Nissan Leaf is an all electric car doing 100 miles per charge and up to 90 mph, and starting at $33,720. This is a modern looking car with a reasonable range, and a competitive pricing. The Tesla Roaster is also all-electric, with an incredible 245 miles per charge, 125 mph top speed, and costs starting at $101,500. This is a stunning looking car with an equally stunning performance-and a range like no other electric car.

The Smart-ED all-electric model has a 98 mile maximum range, and a top speed of 60 mph. This small car will be perfect for city driving. Starting at $599 a month for a four year lease.

Ford’s own all electric car-the Ford Focus has yet to be released but is expected to have a range in excess of 100 miles per charge. This car will be available from late 2011, and looks to provide all of the high-tech options that people may want, in a very stylish exterior. Final price and other details have yet to be released.

Chevrolet’s Volt is a PHEV that is capable of speeds of 100 mph. Fuel economy depends on how often you charge the battery, with official figures released at 60 mpg using gas and electric combined. Prices start at $32,780, giving this a reasonable price tag along with good performance.

Toyota’s Prius is a PHEV that has an incredible range of 475 miles on a single tank of gas, when using combined gas and the electric motor. Unfortunately, since it won’t be available till early 2012 there are no more details regarding performance and pricing.

A full hybrid version of the Toyota Prius is also available, with a base price of $23,520. With a combined mileage of 50mpg and a top speed of 112 mph, it has enough power and efficiency for anyone. This is a tried and trusted hybrid car with a good reputation.

Ford’s Fusion has a hybrid version as well, with a starting price of $19,820. With a 700 mile range per full tank of fuel, and 41 mpg, it is powerful and sleek, and has the range to take you wherever you want to go.

The Escalade hybrid from Cadillac is a luxury SUV, and so it’s price tag is a little larger, at $74,135. Fuel efficiency is good for an SUV at up to 23 mpg and a range of up to 575 miles per tank. This SUV balances the needs of a larger family with the desire to be a little more environmentally friendly, and does so with incredible style.

Used Auto Parts – A Fantastic Option

It’s a fact of life that owning and maintaining a car is a very costly task. In fact, one of the biggest expenses you’ll have to deal with when keeping your car in running order is the high price of new auto parts. Your car will inevitably need replacement parts for the ones that have become old and worn, yet it’s so difficult to get new ones because they’re so expensive. Used auto parts offer a balance between cost and keeping your car in good shape.

Used Auto Parts around You

For value and cost-effectiveness, it’s hard to find something better than used auto parts. If you want to get some for your next repair job, there are some places you could visit first to look for them. Big car maintenance chains and dealers obviously won’t be selling any used parts, so you’ll have to try a couple of new establishments.

Your best bet for used auto parts would be the nearest scrap yard or car salvage yard. Such places take old and unusable cars and then take them apart to see if any individual parts or components are still usable. The parts they’re able to find are cleaned and buffed up a little; they’re old and a little worn, but they still get the job done.

The great thing about those places is that you can oftentimes bargain, especially if you’re acquainted with the proprietor. The seller is also usually very experienced with cars and car parts, so he or she will be able to tell you a lot about the proper handling and installation of a certain part.

Used Auto Parts Online

It’s also a good idea to look for used auto parts on the internet. There are big websites and online retailers that have used auto parts as major items in their inventory. Some online sellers, though they might be selling brand new parts, sell slightly used auto parts nonetheless and mark them as ‘refurbished.’

Looking around on auction websites like eBay or other similar trading posts is also a great way to find auto parts for cheap. In fact, some trading websites have entire sections dedicated to the buying and selling of used auto parts.

The great thing about looking for the parts you need online is the wide selection. No matter how exotic and esoteric the part you’re looking for will be, it’s almost certain that someone out there is carrying it. The only caveat would be the additional expense from the shipping and handling. Remember that auto parts are primarily metal and are often heavy, so expect to pay more than the usual rate for a parcel. It’s convenient, though, because you don’t even need to leave the house in order to get the part you need.

Used auto parts are great if you just want to get your car running, and don’t care much for the bells and whistles offered by brand new, branded auto parts. And for many, that’s pretty much all that matters.